What
In the built environment, we rely on wayfinding materials such as signs, maps, and other visual aids to navigate and find our way around a particular space.

This master's project focuses on exploring intuitive wayfinding and its application in shopping centers, using Jessheim Storsenter as a case study.

Jessheim Storsenter has undergone multiple expansions since it opened in 1968, and consists of three merged parts. To address this, I proposed a concept that embraces the distinct parts of the center and uses colors and icons to represent each part. This could make it easier for people to remember and locate different stores. The colors and icons can be applied to existing surfaces and store directories, making the solution accessible for people with color blindness while still being effective for others..

How
I've analyzed the current solutions and identified if there are any challenges with them. Throughout the project, I've developed some hypotheses such as "Jessheim mall's architecture is confusing for many" and "Malls want to provide information, but they also want people to stay as long as possible and spend more money." I've tried to confirm or disprove these hypotheses.

I used methods such as observations, shadowing, and interviews to identify pain points, which led me to the proposed solution.

Why
Shopping centers are places where people spend a lot of time, either voluntarily or simply because they don't know where things are located or how to get there. It's important to ensure that everyone has an equal opportunity to find their way.

Jessheim shopping center is known to be difficult to navigate, especially for new visitors. I wanted to see if there are any unmet needs at this center.

I decided to explore wayfinding design because it involves many design possibilities that inspired me to become a designer. It has the potential to affect many people's lives every day, and it requires working with and discovering real needs to create something meaningful.