The Sorting Guide project sets out to increase the rate of recycling. In the complex system of systems that is recycling, there is a major responsibility resting on the household’s shoulders – the first line of recycling. Most households are uneducated on the topic of recycling and not equipped with the resources necessary to recycle correctly. Through the empowerment of this group, the recycling system’s most obvious leakage can be reduced and the rate of recycling increased.

By using qualitative methods, primarily observation and interviews, an extensive body of data has been collected to investigate the issues surrounding recycling at home. In addition, design probes and desktop research has been included to ensure a level of triangularity. This has provided the project with a high rate of validity. The collected data has been thoroughly mapped out and key findings identified. These were lack of availability, lack of education and lack of trust.

In cooperation with IKEA, the project’s main partner, a service platform and Gigamap has been developed. The final service arose from a comprehensive ideation process where many ideas and concepts where created and discarded. The platform serves as the database for local recycling guidelines and IKEA products. From there, the service provides the user with personalized information on how to sort correctly and what recycling products are recommended.

IKEA’s customer base represents a large share of Norway’s population which provides IKEA with a unique opportunity and significant responsibility to affect positive change in society. Consequently, the potential positive impacts from the proposed Sorting Guide is significant. While many products, services and other solutions attempt to reduce waste and make recycling easier – the Sorting Guide provides a platform for all key stakeholders in private households by empowering them to sort correctly. Through a higher rate of recycling, the need for virgin products is reduced and the level of re-use increases, leaving a positive effect on both society, business, and environment.